Why do we buy in store and can do it online?

Do you think that now all consumption will be automated or digital? The pandemic accelerated our shopping habits towards digital, but it does not mean that we will no longer go out to live the experience of buying again.

But, we are going to look for a better experience at the point of sale, a more digital experience and/or integrated with digital. #Ikea always ahead of everything, did a study before the pandemic.

Here the interview, lasts 6min and is worth seeing. #augmentedreality#augmented reality#mixedreality#digitaltransformation#retail#experience#technological innovation#machinelearning#technologyIMXInteractiveBrandXperience

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