The integration of the physical with the digital results in a better experience between the consumer and the brand.
Although e-commerce in this new normal exploded, people will still seek to have a physical experience (OFF) with products at the point of sale. But, they will seek that their experience becomes digital (ON) and in real time, so they can have the freedom to obtain their products in the digital worlds in which they coexist minute by minute and that is why the increase in social commerce.
We must be prepared to integrate the OFF & ONLINE in each point of sale and seek that the consumer takes us to their daily digital world with experiences that generate a WOW effect at the point of sale.
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