Mali – And You, How much do you like Art?

The Art Museum of Lima, through the Pragma agency, commissioned us to create an art exhibitor module for public roads.

The interactive module, using Kinect technology, measured the time that passers-by looked at the exposed artwork and if it exceeded 10 seconds, it issued a free entrance to the museum.

For its originality and execution, the campaign was awarded several awards, including the Ideas Awards 2016, GOLD for the best advertising action on public roads and GOLD for the best graphic execution.