A device that, using state-of-the-art technology, detected and transformed the breath of fans in the air that inflated a soccer ball in real time.
The same with which the Peruvian team would play the match against Venezuela of the qualifiers for the 2018 World Cup in Russia. A work of innovation and application of the latest technology to a creative campaign.
At the request of the Monroe agency and its client Umbro, we designed and turned into reality a dream, a great idea. We create the Breath Machine to measure.
Innovative campaign that achieved a high impact and recall of the brand, running out of stock of t-shirts in its points of sale; and winning several awards: Ideas and Totem.
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