A technological advisory service was provided to get the 360 content to advertisers and a cardboard Cardboard device, in which a smartphone could be introduced to enjoy the Virtual Reality experience.
As part of its transmedia campaign, aimed at Media Agencies and direct clients, Latina asked us to produce a 360º Virtual Reality video, in which the viewer could experience in a unique way the content of the new programming of the channel for the year 2017.
Due to the transgressive nature of the campaign and the innovative medium used, a high impact and recall was achieved among the recipients of the message.
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