JBP Bolivia Virtual Event

Kimberly Clark Bolivia

We held the JOINT BUSINESS PLAN event in which the sales and marketing areas of Kimberly Clark Bolivia came together to present the plans of the year to the most important distributors in the country.

Due to the pandemic, we held a virtual event. The proposal was to make it as a news program for which we recorded the exhibitors on a green screen (chroma) and then mounted them on a personalized virtual television set with animated presentations. In addition, to give interactivity to the event we held a trivia contest in which attendees could participate live.

Customer request :

Detect and align opportunities to focus efforts on our action plans for 2021. Review of results 2020, vision 2021 and business plans by category. Definition of key actions to work on in each of the categories, to jointly elaborate the growth plan and goals for 2021.


It was possible to capture the attention of the attendees through interactive trivia focused on the action plans for 2021. Data Analysis information was obtained from the attendees through a previous registration.