A complete solution was designed, from the production of the interactive module in the shape of a Listerine bottle, to the programming of the custom software, through the training of the promoters. It was implemented in supermarkets in several districts of Lima.
The participant answered in a time limit to a test with fun questions associated with the commercial that was broadcast on television and based on his answers and a touch scanner he was assigned a challenge in which he had to pose in different postures and with different situations as background.
As a result, the machine detected the participant’s type of bravery and recommended an appropriate Listerine product for him. In addition, a Chroma-GIF animation was generated in real time in which the participant was seen facing the proposed challenge, which could be shared by email or on social networks.
As part of its «Get the Best» campaign, Johnson & Johnson’s Listerine brand asked us for a Branding action to make the product known to potential customers who had never used it and get entry to those consumers.
It was possible to increase sales by 82% during activations.
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