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Brave Listerine Detector

Listerine

A complete solution was designed, from the production of the interactive module in the shape of a Listerine bottle, to the programming of the custom software, through the training of the promoters. It was implemented in supermarkets in several districts of Lima.

The participant answered in a time limit to a test with fun questions associated with the commercial that was broadcast on television and based on his answers and a touch scanner he was assigned a challenge in which he had to pose in different postures and with different situations as background.

As a result, the machine detected the participant’s type of bravery and recommended an appropriate Listerine product for him. In addition, a Chroma-GIF animation was generated in real time in which the participant was seen facing the proposed challenge, which could be shared by email or on social networks.

Customer request :

As part of its «Get the Best» campaign, Johnson & Johnson’s Listerine brand asked us for a Branding action to make the product known to potential customers who had never used it and get entry to those consumers.

Result:

It was possible to increase sales by 82% during activations.

Juan
Working with Marco was a super enriching and effective experience. We carried out a virtual project with our main clients, working against the clock and under a lot of pressure. Not only highlight the result achieved but mainly the professionalism, follow up and commitment throughout the process on the part of Marco and his team.
Juan Couto
Kimberly Clark
Alan
In Ferreyros we have worked several projects with IMX, with Marco at the head. They have been able to bring to reality very disruptive and complex ideas, such as implementing a 3D Museum in a mining fair, building the physical version of our chatbot Fer, which has become a celebrity within the company, implementing Virtual Reality and Augmented Reality experiences, etc. At all times Marco and his team have shown great professionalism, knowledge and execution in their projects. In recent years they have become our strategic partner of CX and Marketing based on high technology. I recommend Marco and IMX for any project that involves merging Marketing with Technology and Innovation.
Alan Sablich
Ferreyros
Coco
Marco is the accelerator of ideas that every creative needs. Ahead, proactive and always in search of going further. A great innovative partner.
Coco Luyo
Moroe
Francisco
I had the opportunity to see the work of the team led by Marco, some services for the Company where I work, I can say that they showed experience, ability to adapt, dynamism and above all a team of professionals behind as support to achieve the final product to satisfaction!
Francisco Alvarado Manrique
Petroperú​
Fátima
I worked with Marco for Kimberly Clark's Huggies project, he brought us a super attractive digital proposal, differentiating himself from many BTL alternatives that we were used to seeing in traditional channel, it was a game through tablets for wet handkerchigs that hit a lot, was ahead of the time. It was a very good experience to work with Marco as a supplier, super deal and with initiative in giving good proposals.
Fátima Burneo Palacios
Kimberly Clark
Carlos
I worked several projects with Marco's team, I can tell you that they are super professional and always willing to give 101% to develop the projects and that our team is satisfied. Greetings.
Carlo Prado
Petroperú

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