Ferreyros CAT commissioned IMX and Mamut Films to make a Virtual Reality video as an attraction for the public of the fair and that would serve to experience from within the work of the brand in Peru.
An elaborate script was designed and recorded in the most impressive locations where Ferreyros operates, such as the world-class CRC workshop and open pit and sinkhole mines, as well as Ferreycorp’s HQ building in Lima.
On the occasion of its participation in Perumin 2017 and with the aim of showing some of its most important products, facilities and operations.
Positive messages were obtained from the attendees when living the experience, achieved a high impact and memory of the brand, winning the prize of the best stand.
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