We designed a playful and demonstrative experience for Ferreyros’ machinery exhibition area, creating a space where visitors could interact with five remote-controlled machines inside a sand pool. The concept transformed the technical demonstration into a practical and engaging game, allowing attendees to understand the functions and capabilities of each piece of equipment in a dynamic, accessible, and entertaining way.
Ferreyros was looking for an innovative and fun way to showcase the performance of its machinery in an environment that simulates real conditions, but in a smaller format. They wanted visitors, especially those interested in operations and technology, to be able to manipulate the machines, understand how they work, and have a more memorable experience than a simple static display.
We created a highly attractive interactive area, where the sand pool and remote-controlled machinery became the stars of the exhibition area. Visitors experienced firsthand how the equipment operates, learning about maneuverability, precision, and key functions through a guided game. The activation increased dwell time, generated greater engagement, and reinforced the perception of Ferreyros as an approachable, innovative, and experience-oriented brand.
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